Successful Kick-Off of the Sales Cooperation with Würth at Flotte! 2026
Two intensive days full of exchange, expert insights, and personal interactions: Flotte! 2026 once again demonstrated why it is considered one of the most important industry events for fleet managers in the German-speaking region.
For Mubea U-Mobility, this year’s event also marked a special milestone – the first joint appearance as part of the sales cooperation with Würth.
A Strong On-Site Presence with Würth
At the heart of the exhibition was a practical setup: a Mubea eCargo bike equipped with shelving systems from Würth. This made it possible to demonstrate on-site how vehicle solutions and mobile workshop equipment can be ideally combined.
The combination of our cargo mobility expertise and Würth’s well-established vehicle equipment proved to be a compelling approach – particularly for trades and service-oriented applications. The robustness, quality, and functionality of both systems complement each other, creating a solution that meets the demands of everyday operations.
The joint presence provided the ideal platform to clearly communicate the advantages of this partnership and was met with very positive feedback from visitors.
High Visitor Traffic and Intensive Exchange
Throughout all event days, the booth maintained a consistently high level of visitor traffic. Numerous industry professionals took the opportunity for personal discussions, concrete use cases, and open dialogue about the challenges of modern fleet management.
The direct interaction with Würth colleagues was particularly valuable. These personal exchanges demonstrated how well both worlds align – not only on a product level but also in the collaboration between the teams.
Test Rides as a Highlight
A true highlight – and a new feature at Flotte – were the test rides with the electric cargo bikes. Many visitors had the opportunity to experience the riding behavior, handling, and practical suitability first-hand.
This direct experience once again confirmed the strong potential of this form of urban mobility – especially for applications where flexibility, efficiency, and accessibility are key.
Expert Insights First-Hand
Mubea U-Mobility also delivered strong content contributions at Flotte! 2026 with a presentation by Stefan Räth, Global Head of Sales & Service, titled: “Efficient, Sustainable, Urban: eCargo Bikes in Modern Fleets.”
The presentation focused on concrete use cases, economic advantages in urban environments, and the role of electric cargo bikes as an integral part of modern fleet strategies. It was met with great interest and underlined the relevance of sustainable mobility solutions for the industry.
An Industry Platform with Added Value
In addition to the exhibition, the event offered a comprehensive program of presentations, networking opportunities, and space for informal exchange. Combined with its clear focus on fleet managers, this created a high-quality platform for the industry.
The mix of expert content, personal conversations, and practical insights made Flotte! 2026 a thoroughly successful event.
Conclusion: A Successful Start with Strong Prospects
The joint appearance of Mubea U-Mobility and Würth marks a successful start to our sales cooperation. The positive feedback, the high number of conversations, and the strong interest in the combined solution confirm that we are on the right track.
We look forward to further expanding this collaboration and jointly developing solutions that meet the requirements of modern fleets.
