First Shop‑in‑Shop: XBoard Meets Premium Fashion in Cologne
In mid-July, we created a unique stage for our XBoard: right in the heart of Cologne, at the stylish Arc.Hive by Atelier X, smart mobility met fashionable style
In this prime city location, our three-wheeled premium e-scooter took center stage for a fashion-savvy audience – opening a new chapter in the connection between mobility and lifestyle. Together with our partner Atelier X, we explore an innovative retail concept that stages fashion and mobility as complementary elements of a modern, self-determined urban lifestyle.
Our XBoard as a Lifestyle Statement
The XBoard is designed for sustainable, independent urban mobility. As a casual companion for everyday life, work, and leisure, it offers individual freedom with a double feel-good factor: safe riding fun on three wheels and eco-friendly travel – bypassing stress and traffic jams. With innovative technology and smart design solutions, such as the patented one-click folding mechanism, the XBoard is both a practical means of transportation and a stylish accessory.
New Mobility in the Retail Space
At the end of June, the XBoard entered the Arc.Hive showroom of Atelier X at Flandrische Straße 4. Nestled among fine fabrics and trendy looks, a new store-in-store concept created an immersive brand world: a modern POS area that showcased our XBoard not only functionally, but also aesthetically – fully aligned with our corporate identity and integrated into our omnichannel strategy.
“For us, this collaboration is more than just a sales channel,” said Jakub Fukacz, Head of Marketing at Mubea. “It’s an invitation to rethink e-mobility and to anchor it in the minds of customers as something positive and joyful. In collaboration with Atelier X, the XBoard becomes visible as part of an entire lifestyle: individual, urban, self-confident. That’s exactly what we aim to convey in our retail experience – our XBoard is part of your life story. #drive the wave.”
Combining Aesthetics and Technology, Style and Sustainability
Erhan Bektas, Managing Director of Atelier X and Arc.Hive by Atelier X, also sees great potential in the collaboration: “The stylish XBoard fits perfectly into our store concept, where we present premium fashion in a carefully curated environment. We don’t see ourselves as a traditional fashion store, but rather as a laboratory that creates lifestyles – distinctive, urban, contemporary, and therefore inherently sustainable. With our Arc.Hive, we bring together fashion, art, and community under one roof, and a sleek scooter like the XBoard is an attractive addition, perfect for our lifestyle-oriented customers. It’s a cool piece you can even test ride here,” said Erhan Bektas.
See how fashion and mobility come together in Cologne in our video with atmospheric insights.